Experiential producer · Denver, Colorado · Available nationwide

Javier Rojas

Denver-based experiential producer. I produce brand activations, festival lounges, trade show exhibits, and VIP launch events for Chase, Marriott Bonvoy, Sports Illustrated, ESPN, and more. Give me a concept and a hard deadline, and I'll get it built, staffed, and standing on install day.

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$45K–$716KBudgets managed

15+Brand activations

3–20+Team sizes led

EN / ESBilingual on site

Selected work from 15+ activations.

A cross-section of my experiential marketing work: festival brand activations, immersive pop-ups, trade show booths, and restaurant takeovers. On each of these I owned event production end to end, from budget and fabrication through on-site execution and strike.

SI Swimsuit 60th AnniversaryHollywood, FL · 2024$250K
Chase Sapphire Reserve at SundancePark City, UT · 2025 & 2026$716K
Chase for Business at SundancePark City, UT · 2026$326K
Marriott Bonvoy x Chase: BOLDLos Angeles, CA · 2024$300K
House of ESPN at NYFWNew York, NY · 2025$305K
Apartment List at NAAPhiladelphia & Las Vegas · 2024 & 2025$300K
Carbe Diem Restaurant TakeoversDenver & Tampa · 2024 & 2025$78K

Immersive consumer activationHollywood, FL · May 2024 · Producer · Agency: Crush Studio

SI Swimsuit Island Sports Illustrated Swimsuit 60th anniversary activation

Outdoor bar at SI Swimsuit Island with palm trees, pink florals, and Sports Illustrated Swimsuit branding at Seminole Hard Rock Hollywood

SI Swimsuit's 60th anniversary weekend at the Seminole Hard Rock. I produced five fully built cabanas, one for each decade from the 1960s through the 2000s, with era-specific furniture, custom signage, and a gallery wall of archival covers. I also sourced furniture for the beauty bar, lounges, main stage, and podcast set. Kickoff to install took under three weeks. Guests included Kate Upton, Olivia Dunne, and Brooks Nader.

Production sheet

Budget: $250K
Kickoff to install: 3 wks
Builds: 5 cabanas
Team: 5 + fab

Cabana design and build
Furniture sourcing
Signage
Stage and lounge furniture
Install and strike

1970s-themed SI Swimsuit cabana with a sequin wall, disco ball, and blue velvet chairs

SI Swimsuit cabana with blue lockers, a wall of archival swimsuit covers, and blue lounge chairs

SI Swimsuit cabana with a floral wall, orange chairs, and framed magazine covers

Multi-year festival propertyPark City, UT · 2025 & 2026 · Producer · Agency: Crush Studio

Chase Sapphire Reserve Sundance Film Festival brand activation, two years running

Chase Sapphire Reserve's flagship Sundance activation, a multi-room cardmember property with ski-lodge warmth. Across two years: a birch-lined entrance, curated lounges, a press stage that hosted a Los Angeles Times panel, an outdoor fire-pit lounge, and a lounge for business cardmembers. In 2026 the property moved into Le Depot on Heber & Main. I owned logistics, fabrication oversight, and the budget both years.

Production sheet

2025 budget: $716K26 weeks · 15 + fab
2026 budget: $695K19 weeks · 20 + fab

Full-service production
Fabrication oversight
Budget management
Multi-space property
Press programming

Chase Sapphire Reserve lounge at Sundance 2025 with white sofas, fur throws, and a faceted ceiling

Birch-lined entrance staircase to the Chase Sapphire Reserve property at Sundance 2026

Chase Sapphire Reserve lounge at Le Depot in Park City with grey sofas and chandeliers

2025 photography: Meegan Larsen

Festival business loungePark City, UT · January 2026 · Producer · Agency: Crush Studio

Chase for Business A second Sundance activation, produced at the same time

Branded coffee bar at the Chase for Business lounge on Main Street in Park City during Sundance

A working lounge on Main Street for Chase business cardmembers, open daily through the festival, produced alongside the Sapphire Reserve build at Le Depot. A branded coffee bar, private phone booths, a library wall, café seating, and lounge areas for meeting and working between screenings. I ran both properties' logistics, vendors, and budgets in parallel, from build through strike.

Production sheet

Budget: $326K
Timeline: 16 wks
Open: 3 days
Concurrent: 2 properties

Full-service production
Multi-property management
Furniture and decor
Install and strike

Chase for Business lounge seating with a mustard sofa, velvet chairs, and navy phone booths

Private navy phone booths for guests at the Chase for Business Sundance lounge

Cafe tables and a lit library wall at the Chase for Business Sundance lounge

VIP brand launchDowntown Los Angeles · August 2024 · Producer · Agency: Crush Studio

Marriott Bonvoy x Chase Credit card launch event and rooftop pool takeover

Rooftop pool takeover in downtown Los Angeles for the Marriott Bonvoy Bold card launch, with a blue arch and poolside lounges

Launch event for the Marriott Bonvoy Bold credit card: a rooftop pool takeover for executives and VIP guests, built around a "Dream Bold" sky-and-clouds concept. A custom bar cart, branded disposable cameras as favors, a door-hanger signage wall, a poolside lounge, live music, and an open bar. I owned execution across every guest touchpoint, plus vendor and decor sourcing and on-site operations.

Production sheet

Budget: $300K
Timeline: 5 wks
Team: 4 + fab
Venue: Rooftop

Full-service production
Brand launch
Concept styling
VIP hospitality

Blue and coral arch framing Marriott Bonvoy BOLD lettering at the rooftop launch event

Coral Marriott Bonvoy and Chase suitcase holding branded disposable cameras for guests, beside blue poolside lounges

Marriott Bonvoy Bold rooftop pool party at sunset with guests, a DJ, and purple lighting

Fashion and culture activationNew York, NY · September 2025 · Producer · Agency: Culture Jam

House of ESPN The inaugural edition, a New York Fashion Week activation

Red-lit fashion exhibit of WNBA player style on mannequins at House of ESPN during New York Fashion Week

An invite-only NYFW experience celebrating the WNBA's power in fashion and culture, timed to the 2025 WNBA Playoffs. A multi-room build with a fashion exhibit of player style, a mirrored basketball-court photo installation, projected runway-style portraits, and a storefront takeover. Ciara hosted, Ari Chambers stopped by, Vashtie was on sound, and Project Runway's Veejay Floresca did a live design reveal.

Production sheet

Budget: $305K
Timeline: 9 wks
Team: 8
Access: Invite only

Event production
Fabrication management
Budget tracking
Vendor communications
Install and strike

Red runway platform and mirrored installation inside House of ESPN in New York

Mirrored arches and a lit display at the House of ESPN x WNBA activation

House of ESPN event poster: invite-only NYFW experience hosted by Ciara, featuring Ari Chambers, with sounds by Vashtie

Multi-year trade show buildPhiladelphia 2024 · Las Vegas 2025 · Producer · Agency: Crush Studio

Apartment List Trade show booth at NAA Apartmentalize, two years running

Apartment List trade show booth at NAA Apartmentalize 2024 with lit house-shaped arches and a greenhouse lounge

In 2024, a custom-built greenhouse in Philadelphia: a fully enclosed, illuminated lounge on the show floor, framed by house-shaped entry arches. In 2025 the concept became a bold, gradient-lit house booth in Las Vegas with branded lounge pods and an interactive knowledge-test activation. Both years I owned fabrication oversight and coordinated union labor at the convention center.

Production sheet

2024 · Philadelphia: $300K6 weeks · 3 + fab
2025 · Las Vegas: $300K6 weeks · 3 + fab

Custom fabrication
Trade show build
Union labor
Repeat client

Apartment List booth at NAA Apartmentalize 2025 in Las Vegas with gradient house-shaped panels and a central doorway

Apartment List team gathered for a briefing inside their NAA 2025 trade show booth

Interactive knowledge-test cube at the Apartment List booth, NAA Apartmentalize 2025

Restaurant takeoverDenver 2024 · Tampa 2025 · Producer · Agency: Crush Studio

Carbe Diem Restaurant takeover pop-up dinners

Carbe Diem pasta night restaurant takeover with pink neon, hanging florals, and a styled bar

One-night activations that turn an existing restaurant into a fully branded pasta night while keeping the venue's own personality. Custom signage, florals, and styled tablescapes. In 2024 we took over Bar Dough in Denver's Highlands. In 2025 the tour moved to Ebbe, a Michelin-starred restaurant in Tampa, working tight around a live kitchen and front-of-house team.

Production sheet

2024 · Bar Dough: $45KTeam of 10
2025 · Tampa: $78KTeam of 12 + fab

Restaurant takeover
Florals and tablescapes
Signage fabrication

Guests laughing over dinner in a red tufted booth at the Carbe Diem takeover of Bar Dough, Denver

Carbe Diem Tampa pasta night dining room with a green curtain backdrop, custom signage, and a long styled table

Carbe Diem tablescape with green linens, coral napkins, candles, and fresh florals

Also produced

Dropbox x IndieWire lounge at Sundance with a blue rug, orange stools, and an illuminated pegboard wall

Park City, UT · 2025 · Co-Producer · Crush Studio

Dropbox x IndieWire at Sundance

A festival lounge with a custom illuminated pegboard feature wall, graphic lounge zones, and a branded building exterior.

Photography: Meegan Larsen

CultureCon · 2024 · Producer · Crush Studio

Chase Ink Marketplace

A small-business marketplace for Chase Ink, with arched vendor storefronts, a central welcome desk, and lounge seating.

What I run

Full-service experiential production for brands and agencies, from the first budget draft to the last truck out. I'm the person on site making the calls.

BudgetsMulti-line budgets up to $716K, estimate vs. actuals, vendor payments, and reconciliation.
FabricationCustom builds, fabricator management, material sourcing, install and strike.
Vendors and laborNegotiation, rentals, florals, AV, union labor, and convention services.
On sitePrimary on-site decision-maker from load-in through live show and strike.
ClientsDay-to-day client contact on scope, timelines, and budget changes.
ContentTen years in video and branded content production, with 20M+ views.

About

I'm Javier Rojas, an experiential producer based in Denver, Colorado. I produce brand activations, festival lounges, trade show exhibits, and launch events for brands and agencies across the US, from Sundance in Park City to New York Fashion Week.

Before experiential, I spent ten years in video and branded content production, with work that has reached more than 20 million views. I plan every build with both the guest in the room and the camera in mind.

I'm bilingual in English and Spanish, comfortable leading crews of 3 to 20+, and available for full-time roles and freelance event production in Denver and nationwide.

Let's build something.

Open to full-time roles and freelance experiential production: brand activations, launch events, trade show booths, and pop-ups. Based in Denver, Colorado, and happy to travel.

LinkedInlinkedin.com/in/creativerojas ↗